Why We Exist.
We live to dream big and bold, challenge the status quo, and think outside the box. We are passionate about creating unforgettable brands and immersive experiences that connect with people emotionally and leave a lasting impact.
How We Do It.
Our brands' success in providing exceptional experiences is rooted in strategic planning, creativity, adaptability, and our unwavering commitment to our unique "DNA". We reflect on our past daily and work towards the future in the ever-evolving hospitality industry.
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Our restaurant concepts are the heart of our Society. Each concept embodies our belief that
experience is everything.
In constant pursuit of ensuring every visit feels new, you’ll find us ideating, modifying and innovating in menu, design and beyond.
Best-in-class dining and entertainment destinations that thrive as the heartbeat of their local communities.
Deep in the heart of Texans is a burning desire to kick up your boots and connect. Explore a robust collection of rare whiskey and wines while savoring classic Texas steaks and dishes.
We believe everything tastes better with whiskey and local ingredients. Our menu is infused with and inspired by local ingredients available each season.
Texas comfort with a dash of urban style is the setting for seasonally-inspired Texas cuisine, whiskey and wine.
Step into an Ida state-of-mind and break free from societal norms to embrace creativity through curated cuisine and experiences.
The waffle fries are smothered, the shakes are down-right crave-able and the star of the show are the Wagyu sliders!
Whether it’s a weekend brunch, laid-back lunch, or celebratory dinner, tap into the spirit of adventure and discovery over an abundance of seasonally inspired plates perfectly paired with 60 wines on our sustainable tap system.
A celebration of Mexico’s rich culinary heritage, featuring vibrant and bold flavors made from scratch with the freshest ingredients available.
President & CEO
As CEO of FB Society, Jack Gibbons leads a dynamic team dedicated to creating, incubating, and scaling innovative hospitality brands nationwide. Together, they continue to redefine the hospitality landscape, leaving an indelible mark on the industry. Gibbons has been instrumental in creating and introducing FB Society’s transformative brands to untapped markets, earning acclaim for pushing boundaries in food and hospitality. Recognitions include America’s Top 25 Restaurant Groups by Nation’s Restaurant News, USA Today’s Top 100 Restaurants, America’s Top 50 Independents by FSR Magazine, USA Today’s Best Food Hall in the United States, QSR Magazine’s 40/40 List, and being a three-time Nation’s Restaurant News Hot Concepts winner.
CEO, Whiskey Cake Holdings
As CEO of Sixty Vines, Mexican Sugar, and Whiskey Cake, Jeff Carcara is known for his ability to inspire teams, elevate food and beverage experiences, and drive growth. He is recognized as a trailblazer in the hospitality industry, consistently challenging norms to deliver unforgettable dining experiences. Throughout his career, he’s demonstrated remarkable talent in developing teams, creating unique culinary experiences, and achieving multi-unit growth while strengthening brand equity. His impressive career includes leadership roles with companies such as Del Frisco's Restaurant Group, Barteca Restaurant Group, Darden Restaurants, and Hillstone Restaurant Group.
Chief Financial Officer
Serving as Chief Financial Officer for FB Society, Brad Leist leverages his extensive experience across multi-brand portfolios, fortifying each brand to deliver maximum value. Leist ensures that every brand within the FB Society portfolio is strategically positioned for success, aligning financial frameworks with the quest for unparalleled brand excellence. He most recently served as the Senior Vice President of Finance for Houston-based Landry's. Before Landry's. He was also the Chief Financial Officer and Senior Vice President of accounting and finance at the Houston-based Ignite Restaurant Group.
Chief Brand Officer
Rae Phillips-Luther is an innovator in brand strategy and experiential marketing. As the Chief Brand Officer for FB Society, her visionary approach aligns brand perceptions with the aspirational DNA of each unique brand, ensuring each brand resonates with guests, team members, and key stakeholders. Luther's transformative approach has consistently driven substantial market value, cementing her reputation as a marketing visionary. With a history of repositioning brands for exceptional success, she notably led Jamba Juice through a comprehensive brand repositioning and orchestrated Zöes Kitchen's transformation into a Mediterranean lifestyle brand, leading to a record-setting IPO.
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The home to our soon to be concepts, drunken dreams & futuristic fantasies. Need a dose of inspiration or concept creation? We’ve got that covered too.